Creating a School Content CalendarFebruary 18, 2018
When we talk about content, we talk about your social media posts, your blog posts, your website updates and any other text, image or video communications that you share with your school’s community. Content is incredibly important, not just from an information and an SEO perspective, but also for creating, maintaining and encouraging engagement with your school community. The more you share, the more involved your community will feel, and that is always a positive for K-12 schools.
Your school should strive to keep content regular, consistent, and to ensure that all communication channels are kept populated and that their content is engaging. In order to achieve this, schools can create ongoing and frequently updated content calendars.
So what is a content calendar, you ask?
A content calendar is simply a schedule of all of the communications that you plan to distribute to your school community, split by channel and by day. Digistorm uses one to stay on track and to ensure that our audience never misses out on any content from us! Our blog, our resources and our social media posts are all mapped out for three months in advance, helping us to ensure that our content is always published. Your school can do the same thing! Start small, beginning with a couple of weeks or even a month worth of content planned, and add to your plan whenever you can.
We’re having a hard time creating a template, help!
Fear not, we’ve got just the tool for you! Recognising how busy your standard K-12 marketing department is, we put together a handy tool to help your school plan its’ upcoming content. Download our Weekly Content Planner for Schools and you’ll have the perfect tool for planning out your engaging and interesting content. Trust us, your school community will love seeing frequent and relevant content from your digital marketing channels!
Don’t forget, your content is the key to getting repeat website visits, social media engagement and even positive SEO improvements. We can’t wait to see what you produce!