Search Engine Optimisation (SEO) for Schools: Part 1February 26, 2019
Now that we are settled in to 2019, it’s time to start putting a plan in place for improving your communication channels. One of the primary ways that schools attract new enrolments, provide information to current families and update their community is through your website. This means, it’s important that the people who are looking for your website are able to find your website when they search online. Enter the wonderful world of SEO, or search engine optimisation.
This year, we will be running you through the basics of checking your school website to ensure it is performing at its best in search engines. Over the next six months, we will cover the most important strategies to make your website as search-engine friendly as possible.
So buckle up, it’s going to be an exhilarating ride!
What is SEO?
SEO is the process of attracting traffic from free, or “organic” searches in search engines, like Google, Bing and Yahoo. There are a number of elements that go into performing search engine optimisation, from technical elements, like setting up your site correctly, to creative elements, like writing interesting content that readers will engage with.
Why do schools need SEO?
If searchers can’t find your website online, it can negatively affect your school’s business. Families today expect to be able to find all of the information that they need to make a decision about a school within a few minutes. If families have to search over and over to find your website, you will be missing out on incredible opportunities to engage them and make a positive impression.
On the other hand, if your school website appears in front of engaged, interested searchers straight away, you have the opportunity to provide them with information at the moment they are looking for it.
What are search engines looking for on my school website?
When a person searches online for your school, the search engines look through billions of websites and documents to find the sites that are the most relevant to the search query, and then ranks those sites according to popularity.
Search engines use algorithms to determine relevance and popularity. These algorithms (often called “ranking factors”) are often kept secret, and are continually changing, so it can be hard to keep up with the latest developments. However, there are a number of SEO best practice strategies that have been proven to improve your search performance. We’ll be exploring these strategies in more detail over the coming months, so stay tuned!
All Digistorm school websites are built to technical SEO best practice. Interested in a website that looks great, is easy to update and performs well in search? Talk to a friendly Digistorm team member today!