Digital Marketing

20 Blog Post Ideas Your School Community Will Actually Want to Read

September 29, 2019

Blogging is the perfect inbound marketing strategy for schools -- not only does it require zero cash and minimal resources, but it also provides your website with an opportunity for authentic engagement. Parents love to read real-life stories that help them feel like they’re a part of the process, even when they’re not physically there.

If you’ve been blogging for a while, though, you may find yourself recycling the same kinds of content over and over again. Newsletters, notices, event updates -- these are all super common blog posts that schools focus on heavily. But why not make this year the year you shake up your content offerings? Not only will parents love the variety, but it’ll also give your site’s SEO a little boost. Smiles all ‘round, right?

Keep on reading to discover a huge 20 new and creative blog topics for schools.

Fun and shareable

Let’s start with the fun stuff! Parents will really enjoy reading informational articles that come straight from the horse’s mouth, rather than having to trawl for them on Google. They’ll also be inclined to share these on social media, and if you hit the right keywords, you may even find your school’s website up there in the SERP rankings.

1. Back to school tips

Practicing routines, school supply shopping, trying on uniforms -- collate 5-10 pieces of advice and structure them into an easy-to-follow blog post parents will love. The ‘shareability’ of this one is off the charts!

2. Problem solving at home

Encourage problem solving outside of school hours by offering exercises and topics for a variety of ages. If you don’t have an education background, ask the teachers at your school for a little advice, as we’re sure they’d be happy to help.

3. Easy school recipes

Give busy families a reprieve by listing a few quick and easy school recipes. Whether they’re for 15-minute dinners or legendary lunchbox items, they’ll appreciate the time-saving aspect of this post. Make sure to highlight a few vegan, dairy-free, gluten-free and nut-free options to cover all your bases.

4. Making a chore checklist

Ah, chores. Parents have been struggling to get their kids to do them forever, but there are definitely strategies that can help! Create a DIY how-to for a chore checklist or wheel that parents and kids can collaborate on before implementing.

5. Strategies for tackling homework

Provide parents with a few solid, easy-to-implement strategies they can use with their kids when that inevitable homework resistance crops up. Reach out to teachers, or do a little research of your own, to come up with solid techniques and a bunch of handy resources that can be compiled into a masterpost of sorts.

Informational interviews

Even if most of your families are really engaged with the school community, there will still be people they don’t know much, or anything, about. Conduct light, fun interviews with people in various positions and share them on your blog. This is also great for prospective family uptake, as it’ll let them know who’s who and give them insight into the kind of people their children will be interacting with regularly.

6. Interview with a student or alumnus

Highlight a student that’s achieved something great on your blog. Not only does this give them well-earned kudos, but it adds social proof to your school. The same goes for your alumni -- prospective parents love nothing more than knowing an education at your school is the path to success.

7. Interview with a teacher

Interviewing teachers at your school opens them up to both current and prospective parents, helping them put a face to the name or simply to learn more about who’s educating their kids. What is Miss Jones’s favourite colour? What does Mr Smith like to do on the weekends? These kind of questions keep it fun and low-pressure, making for an easy-to-read blog post.

8. Interview with a school leader

Both parents and students will love to hear from their school’s student leaders, on topics such as current events, new initiatives and their own personal thoughts and interests. They’re just kids themselves, but often our leaders are wise beyond their words, so don’t underestimate them!

9. Interview with the headmaster/mistress

Connect parents with the headmaster or mistress at your school by scheduling a regular blog post chatting to them about current goings-on, future plans and more. Often heads can seem a little intimidating, but we promise they’re not -- a blog post will confirm this to everyone.

10. Interview with specialty staff

Your ‘specialty’ staff refers to absolutely anyone who isn’t in the limelight -- we’re talking the school nurse, your IT managers, special education teachers, marketing staff and more. Give their roles the props they deserve and show your parents who they are at the same time with an engaging blog post.

‘Behind the scenes’

As they’re not present throughout the school day, parents often rely on a few mumbled words from their children to learn about their activities. But, it doesn’t have to be that way!

11. Behind the scenes in the classroom

Take your readers on a tour of a school classroom with words and photos. Behind the scenes insight is great for prospective families, as it shows them what their children could be a part of if they were to enrol at your school. Using quotes, images and even stats here will keep your readers engaged and excited.

12. Insight into a sporting team

A lot of parents (and kids!) don’t know what they’re getting themselves into when it comes to school sports, so a play-by-play of the whole experience, from training through to game day, could be a fun and unique idea for blog content. Snap some pics, and take quotes from the coaches and kids to really encourage new players come intake time.

13. Updates from various clubs

Most schools have quite a few clubs or societies students can join, especially in the senior years. However, you’d be surprised at how many parents don’t even know these exist! Ask a student or faculty leader to give a summary of what a specific club does, who it’s for and why it’s fun, then posting it on your blog to encourage new sign-ups!

The tough topics

Both parents and kids have a lot of vested interest in ‘the tough topics’, such as bullying, cyber security, inclusivity and more. Although they may sound a little heavy, addressing them is key, whether you’re writing a post that will encourage parent-child dialogue, or something to get the adults thinking a bit. These are just a few examples, too -- anything that comes up that may be a shared concern amongst your community could be worth discussing.

14. How children can learn about inclusivity

Your school blog is also a great way to tackle the topics that mean a lot to you. One theme worth discussing with kids is inclusivity, and how they can foster a more accepting nature at a young age. If you think parents would be receptive to this, offer some topics they can discuss with their kids in a blog post, as well as language prompts and good resources.

15. Tackling gender bias

Gender bias is more pervasive in schools than you may think, but it’s definitely something most institutions are trying to stamp out. To help with any efforts you may execute in the classroom, write an accompanying blog post that encourages parents to discuss this topic with their kids. Tailor different questions to different age groups, and consider how girls may answer differently to boys and vice versa.

16. How parents can teach kids about cyber security

Cyber security is a continually hot topic, as we see breaches left, right and centre in our digitally-saturated world. It’s something all kids using the internet should be aware of, even if they’re just playing with apps on your phone (remember Momo?). Foster safety online by creating a checklist or compilation of dos and don’ts parents can discuss with kids.

17. What parents should do about bullying

A great article that’ll draw parents in from the get-go, this post can be used to discuss different strategies for approaching bullying. Parents may not know the right way to go about addressing the issue when their child is being bullied, or on the other hand, is doing the bullying. Including logical, safe strategies (as recommended by your teaching staff and counsellors) is key.

Resource highlights

Finally, it’s always great to show prospective families the resources you have on-hand for addressing certain needs. Think about your special education facilities, the state of your tech offerings or any counselling options you offer. These have the potential to set you apart from the rest, so it’s imperative that potential enrollees and their families can access this information.

18. A look at your special education offerings

Finding a great schooling program is hard, but finding a great special education program can be almost impossible! Make this process easier for prospective parents by creating a post that details what you offer, the learning methods you use and a little about each of your teachers. They’ll breathe a sigh of relief knowing their child is in good hands from the get-go.

19. A run-down of your tech programs

Some tech-savvy parents are very up-to-speed on the programs their kids are, and more importantly, should be using. Technological literacy is so important, so you’ll need to show prospective families how you’re fostering it amongst students. Do you have any special software the kids can use? How about advancement programs? Let families know; they’ll love you for it!

20. How you support emotional health

School no longer involves just making crafts and playing sports -- the pressure is mounting, and it’s happening at a younger and younger age. That’s why it’s important to have emotional health support options available for kids to access. Create a post detailing these so parents are aware and can bring them up if things start to get overwhelming.

Of course, these are just 20 blog post ideas to get you thinking more creatively -- there must be thousands of options out there just waiting to be unlocked and posted on your school’s blog. Think about your target audience, what they want and how you can really show them your school cares. Until next time, happy posting! Oh, and don’t forget to let us know your most creative blog idea over on Facebook or Twitter.