Digital Marketing

3 Reasons Your School Should be Blogging

February 12, 2018

You may have noticed that Digistorm blog frequently, utilising the simple and effective inbound marketing method to share information, tips and valuable educational tools for K-12 schools. This strategy has helped us to increase our website visits, to engage more with K-12 schools and to improve our website’s overall SEO.


This strategy shouldn’t be too different for K-12 schools, and to get you convinced that blogging should be a part of your school’s online strategy, we’ll share the three key reasons that your school should be blogging.

Content is the way of the future

With a myriad of marketing methods and incredible developments in the digital space, there is no denying that consumers are hungrier than ever for interesting, entertaining or valuable content to read during their time online. Establishing a reputation as a high quality content publisher ensures return website visits and creates positive word of mouth. This means that there is a huge opportunity for your school to become the go-to for valuable online content that is interesting to parents, students and even the wider school community.

 

Looking for more tactics to build social proof in your school community?

Check out our guide, How to Build and Manage Your School's Reputation

 

Information and engagement go hand in hand

Keeping parents engaged in their child’s educational journey is incredibly important. Blogs provide schools with a flexible, creative and accessible place to share information, photos and videos that parents might otherwise miss out on. Keep parents informed and you’ll keep them engaged. Blogs are a great way to share not only information but ‘sneak peeks’ into the school day, and can be an incredibly positive improvement to parent relationships.

Social Media Pillar Page v1-01

Your SEO will thank you

Blogs provide a regular, simple and effective way to use unique content to focus on keywords your school wishes to rank for on your school’s website. Ensure that they are used in a way that is organic and makes sense, and remember not to ‘stuff’ keywords, also known as overusing them unnecessarily. Keep the use of your focus keywords informative, useful and relevant and you’ll be sure to see an improvement in your website’s SEO.

Don’t forget, if you’re struggling to come up with new ideas, remember that your school has a wealth of resources - speak to members of your teaching staff, administration or even students and be creative with your blogging style. Think about how-to guides, event wrap-ups and allow guest posts from members of your school community. The more creative, the better.

 

Looking to update your website to include an effective and user-friendly blog? To learn more about building a good looking and user-friendly school blog, contact us today.