Five Ways to Make an Impact With Your School AppOctober 31, 2019
Did you know that we spend around 3 hours and 15 minutes on our mobile devices every day? These days, our smartphones basically pass as another appendage, so it’s no wonder why many schools are choosing to centralise their communications by placing them directly in the hands of their community through a school app. In this post, we’re going to cover five key ways that introducing a school app can help you to make a greater impact on your community.
1. Get the word out -- fast!
Sometimes life throws us curve balls and in these moments, we can find ourselves needing to communicate a message quickly. Luckily, this is where sending push notifications can help.
A push notification is an automated message that’s sent directly to a users phone -- even if their school app isn’t open. Push notifications are designed to catch users attention by popping up on a locked screen, similar to the way a text message would appear.
Take this one from Uber for example...
According to Deloitte, most of us are guilty of checking our phones around 52 times a day, so it’s easy to see why push notifications are such an effective communication tool for those moments when you need to communicate with your school community and time is of the essence.
2. Parents will actually read your newsletters
We all know how important it is to get parents involved and engaged with news that’s happening around your school, but if you’re relying on traditional newsletters to get the word out, how can you be sure they’re actually being read?
When it comes to printed newsletters, most parents usually find them crumpled at the bottom of a school bag, long after the information was actually relevant. A key feature of a school app is that they allow you to send individual news articles or publish newsletters on a medium that’s relevant and convenient to your community, ensuring greater engagement rates.
3. Streamline your digital ecosystem
Why send your community to multiple platforms when they could easily access everything they need from one, centralised location? A school app allows you to integrate many of your existing systems including; learning management systems, student information systems, permission slips, timetables, absentee notifications, Google calendar and your social media channels.
When you integrate these systems, you’re also able to provide single sign-on functionality for your community. If you’re thinking “what’s single sign-on?” all it means is that your community doesn’t need to log in every time they access the app. Instead, the app will cache login information and pass it through to each integrated system, providing a much better user experience for your school community.
4. Leverage your data
No matter the solution you use for your school app, you want to be sure that you’re able to leverage all of the information it’s able to uncover. Our eduAPP solution, for example, enables you to integrate with your Google Analytics account to gather data from your app and provide you with greater behavioural insights. There’s a wealth of engagement data being collected within your school app, you just need to know how to make the most of it. Leverage these insights to improve how you communicate to ensure that your community is getting the most out of your app.
5. Showcase your school
Your school’s brand is the key to building trust and showcasing your school values to prospective families, so it’s important that your school app reflects that. You’ve put a lot of time and effort into creating integrated marketing strategies that define your school’s voice, culture and USP, so your app should be an extension of that. So, what does this look like in action? It means that your app should be custom-built to match your branding and specific communication requirements. Remember, your school is unique and your app should be as well.
If you’d like to learn more about how a school app can help you to boost community engagement and streamline your communications processes, feel free to get in touch or check out our eduAPP resources.