5 Questions About Your Enrolment Process - Do You Pass?April 22, 2018
A note from Digistorm: This post was originally published in July 2017. We’ve updated it to include more valuable, relevant content and more recent statistics.
Enrolments are key to your school success. They determine how much revenue you school will be making in the coming year, and will therefore be a large factor in all budget and staffing decisions your school makes.
Getting your enrolment process humming requires a coordinated effort between your admissions and leadership team, as well as marketing, administration and IT and other members of staff. The best result? A simple and clear process that delights parents and drives them to apply.
Our enrolments test
Simplifying and clarifying your enrolment process can have a significant impact upon the number of enrolments that your school receives. Based on methods that have been successful with Digistorm schools, we put together 5 questions about your enrolment process. See if you pass our enrolment test!
1. Does your website feature (useful!) enrolment information?
Parents will perform extensive research on a number of schools before they decide to send their child to yours. Your website needs to answer all of their questions about enrolment in a click or two (even the ones they didn’t know they had).
2. Can a parent apply and pay for their child’s enrolment online?
Sometimes a parent will be choosing between two schools who have similar locations, fees, values and programs. Having a clear, easy-to-use digital enrolment process will often be the feature that gets your school chosen over another. Parents today expect that they will be able to begin their enrolment process quickly, compete it, pay through a secure portal and lodge it — all online, in less than a day.
3. Are you leveraging social media to drive enrolments?
Social media is great for connecting with and engaging your current school community… but it’s also a fantastic way to showcase your school’s brand and culture to prospective families. Consider how you can leverage your social channels to paint a picture of the experience their child will have when they attend your school.
4. Are you analysing your enrolment funnel?
Having visibility across every stage in the enrolment process helps you to understand what’s working and what can be improved upon. Tracking is quickly becoming an essential part of the enrolment process, as it helps you to quickly diagnose issues and capitalise on successes to grow your enrolment numbers quickly.
5. Is your lead nurturing process automated and personal?
Nurturing leads through your conversion funnel can be complex and time-consuming. Individually contacting every family who gets stuck in the enrolment funnel is almost impossible. Setting up automated campaigns allows you to contact parents in a way that is personal, informative and nurtures them into the next stage — without you having to lift a finger.
How did you do?
If you answered YES to most of the above questions, you pass our enrolment process test! Creating a simple and personal path to enrolment is incredibly important if you want to meet your school’s enrolment targets each year.
Don’t have the capability to offer easy online enrolments? Talk to us about our ENROL product today.