5 Things to Avoid Doing on Your School’s TwitterFebruary 21, 2017
While there is no one-size-fits-all approach to using Twitter successfully, there are a number of things that schools should avoid doing in order to maximise engagement and minimise unfollows. Take a look at our top 5 tips for things to avoid doing on your school’s Twitter.
1. Sharing from other networks.
Clicking ‘Share’ from Facebook or Instagram to automatically send your post to Twitter may seem like a simple solution to creating content, but there are a couple of reasons why you should avoid doing it. The first reason is that you write differently for different social networks. You can be descriptive on Facebook and on Instagram, you might use many hashtags.
Twitter has a character limit, so you generally write short, sharp tweets with only one or two hashtags. Sharing posts from other networks can result in the ‘tweet’ being shortened, and in having low engagement due to an obvious composition for another network. In addition to this, particularly in a school community, families might be following you on more than one social network - keep your content varying so that they’re not receiving a double up of information or images. It might take more time, but you’ll get more value out of writing new tweets rather than sharing existing posts.
2. Overdoing hashtags.
Hashtags can be a great way to gain new followers, increase engagement and join relevant conversations. Unlike Instagram, your communications have a limited character count, and are used for generating and joining conversations rather than having your image seen by the largest amount of people possible. Keep your use of hashtags on Twitter to one or two - not only will your tweet look cleaner, but it will also get more engagement due to having a clear message and objective.
3. Not using imagery.
Twitter themselves have published a statistic on their blog stating that tweets with images get a massive 313% more engagement. We probably don’t need to say much else, just make sure you choose an engaging, relevant image to pair with your tweets, wherever possible!
4. Relying on re-tweets.
Too often, you’ll come across brands and businesses that re-tweet content in place of drafting their own Twitter content. While engaging with others and re-tweeting is a great way to build your audience, it shouldn’t be the sole activity that your school takes part in on Twitter. Ensure that you’re publishing frequent, regular and engaging content, as well as engaging with other accounts.
5. Being a bad listener.
Twitter is all about being a part of a community, and it’s important to remember that a good member of any community doesn’t just share with others, they allow others to share with them. Pay attention to what is happening in your community, whether it is positive or negative, and always engage. Listen and respond to your Twitter audience and you’ll find your following and engagement increasing as time goes on.
Twitter can be an incredibly powerful communication tool, and a great way to drive traffic to your school website if used correctly, so keep these tips in mind when using the network for your school. Stay tuned for more social media tools to come on the Digistorm blog!