Digital Marketing

Creating a School Content Calendar

February 18, 2018

When we talk about content, we talk about your social media posts, your blog posts, your website updates and any other text, image or video communications that you share with your school’s community. Content is incredibly important, not just from an information and an SEO perspective, but also for creating, maintaining and encouraging engagement with your school community. The more you share, the more involved your community will feel, and that is always a positive for K-12 schools.

Your school should strive to keep content regular, consistent, and to ensure that all communication channels are kept populated and that their content is engaging. In order to achieve this, schools can create ongoing and frequently updated content calendars.

What is a content calendar?

A content calendar is simply a schedule of all of the communications that you plan to distribute to your school community, split by channel and by day. Digistorm uses one to stay on track and to ensure that our audience never misses out on any content from us! Our blog, our resources and our social media posts are all mapped out for three months in advance, helping us to ensure that our content is always published. Your school can do the same thing! Start small, beginning with a couple of weeks or even a month worth of content planned, and add to your plan whenever you can.

Don’t forget, your content is the key to getting repeat website visits, social media engagement and even positive SEO improvements. We can’t wait to see what you produce!

Looking to take a step back and need help with your school’s website? Talk to Digistorm about eduSITE today, and implement a user-friendly website that will make content publishing easy.


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