The Best Time to Post on Facebook (Backed By Data)December 25, 2019
If you’ve created a strategic content calendar for your school, are posting regularly, but still aren’t seeing the results you’re looking for – it could just be a matter of time…
One of the simplest (and underestimated) ways to maximise the reach of your Facebook posts is by looking further than just the content and diving deep into the data. Understanding the specific days and times that your followers are most active on the platform is going to give your posts a much-needed boost.
What does global data say?
We know that Facebook’s ever-evolving algorithm is all about making more meaningful connections for its users, so it’s becoming harder and harder for branded content to get a look-in. With that said, you’ll want to strive to get as many eyes on your content as possible, so it’s no use just guessing what time your followers are active – you need to look at the data.
From a global standpoint, sproutsocial recently published some research on the engagement behaviours of active Facebook users. Here are some fast facts about the best and worst time to hit ‘post.’
- Wednesday is the best day to post
- Most engagement occurs between 9:00 am - 3:00 pm
- Sunday is the worst day to post with the lowest engagement
If you don’t have the time or resources to regularly track the engagement and behaviour of your own audience, looking at this research for guidance is a great place to start. But if you really want to make an impact and ensure that you’re getting your content in front of your audience at the right time, there’s no better way than by drilling down on your own data.
How to mine your own data
You may have heard some say that data has now surpassed oil as the world’s most valuable commodity. We couldn’t agree more – especially when leveraging the right data means that schools and companies alike, can map out (with scary precision) the digital behaviour of target personas.
If you’re not already set up with your own Facebook Business Manager account, we highly recommend that you go ahead and get that one set up. There are a host of benefits for using Business Manager from overseeing page roles to campaign management and ensuring a better work-life balance just to name a few. But what we love most is the extensive, detailed analytics about our audience.
Source: Digistorm's Facebook Business Manager
By jumping into the analytics area of our own Facebook Business Manager, we were able to get an overview of our audience’s hourly engagement over the past 28 days. In the snapshot above, we can see that 3:00pm and 7:00pm on Monday is the optimal time for us to post content as our followers are most engaged.
On the other hand, posting between 6:00am and 10:00am on any day of the week wouldn’t be doing our content any favours as there is relatively zero activity at these times. Getting your hands on this data is great, but it’s not very useful if it’s kept to yourself. Ensure that you’re sharing these insights with your broader content and marketing teams standardise posting times.
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