Digital Marketing

A Beginner's Guide to SEO vs. SEM

Search engine optimisation (SEO) and search engine marketing (SEM) are two common terms in school marketing strategy. Find out the difference in this post.

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Digital Marketing

5 Time-Saving Ideas for Your Marketing Team

63% of school marketers report that their biggest marketing challenge is lack of time. Here are 5 time-saving initiatives for your team this year.

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Digital Marketing

How to Increase Opens and Clicks on Your School Newsletter

The school newsletter is an important part of school communication, so if parents aren’t engaging, they miss out on crucial information. Here's how to ensure your newsletter actually gets read.

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Social Media

How to Attract and Engage Millennial Parents

The next generation of parents is here: meet the Millennials. In this post, we cover four key areas to consider in order to attract Millennial parents to your school.

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Social Media

Spotlight on Paid Social Media for Schools

Paid social media is becoming an increasingly important element of any digital marketing strategy. Keep these four tips in mind for your next campaign.

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Digital Marketing

Shake Up Your Marketing and Enrolment Strategies with These Five Tips From Our Perth Meetup

Five learnings on challenges and innovation from our first-ever Perth marketing and enrolments meetup.

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Digital Marketing

Five Easy Ways to Drive More Traffic to Your School’s Blog Posts

Five quick and easy SEO tips to drive more traffic to your next blog post.

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Digital Marketing

3 Personalisation Case Studies That Make an Impact (and How to Learn from Them)

We've put together three case studies on marketing personalisation that make a big impact, and how your school can follow their example to drive enrolments.

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Digital Marketing

A School Marketer’s Guide to Marketing Automation

Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.

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